Select Page

Do Long Captions on Instagram Boost Engagement? The Surprising Truth Revealed!

by | Feb 22, 2024 | Focus Blog, Tips



why would anyone rent a websitea

Spotting a Trend in The Instagram Game

So, I was scrolling through the Instagram feeds we look after, and something caught my eye. We’re all about those longer captions, but our clients? Not so much—they lean towards the short and sweet. Got me thinking: does the length of a caption actually make a difference in how people interact with posts? I hadn’t really dug into it before, but then I stumbled upon some cool research by Stacey McLachlan that hit right on this topic.

Deep Dive with Stacey McLachlan’s Experiment

Alright, here’s the scoop: Stacey McLachlan and Brayden Cohen from Hootsuite decided to get to the bottom of the caption conundrum. They mixed things up on Stacey’s personal Instagram with photos sporting both short and long captions to see what sticks. And guess what? The longer captions were like comment magnets—more words, more chatter. Plus, they often scored more likes too. As you see in the images we’ve shared below, the impact of caption length on engagement is undeniable.

Do longer Captions Drive Engagement?

What We Learned

Bucking the trend that short reigns supreme on social, it turns out a bit of a narrative can actually draw people in. Those longer captions? They’re not just word filler; they’re building connections, sparking conversations, and yeah, nudging those engagement numbers up.

Taking It to Our Feeds

Stacey’s deep dive into caption lengths opens up a whole new playground for us. Sure, there’s no magic formula for crafting the perfect Instagram caption, but the evidence is stacking up: longer captions seem to pack a bigger punch in the engagement department. Reflecting on both her experiment and the patterns I’ve observed across the feeds we manage, it’s becoming increasingly clear that taking the extra time to flesh out those captions could really pay off. Why not give it a shot? Sprinkle a little more personality and information into your captions and see if your followers engage more. I’m keen to hear about the difference it makes for you!

Recent Posts


Maximizing Social Shares: Mastering Website OpenGraph Settings

Maximizing Social Shares: Mastering Website OpenGraph Settings

What Are Website OpenGraph Settings? OpenGraph settings, a preview for social media interaction, comprise HTML tags that turn a simple URL share into an improved media experience. When you share a webpage on social platforms like Facebook, these tags dictate how the...

How a Simple Text Can Dramatically Increase Your Google Reviews

How a Simple Text Can Dramatically Increase Your Google Reviews

I recently had a spark of an idea that I thought I’d share, thanks to a chat with a current client. Let me share a bit of the backstory: our team's main focus is helping businesses grow. While that is a simple statement, it's often not a single item that we address....

Ride the Wave or Get Wiped Out: The Generative AI Revolution

Ride the Wave or Get Wiped Out: The Generative AI Revolution

Seems like every time you scroll through the news, there's another article on generative AI. Some are sounding the alarm, worried about jobs and the future of creativity, many are calling for an all-out war against it. But here's the deal: if you're one of those...

A Grumpy Mechanic’s Remark Changed Everything

A Grumpy Mechanic’s Remark Changed Everything

Sometimes, a single moment defines your entire future...Over the past 23 years, I've witnessed countless website and marketing trends come and go. But there's one idea that initially seemed too silly to work, yet it's turned out to be one of the most pivotal concepts...