Growing your business is a complex process that demands attention to various aspects. As a full-service agency, we take care of your digital presence, including website development, optimizing your Google Business profile, and creating engaging social media content. We also assist with traditional marketing strategies such as print ads, billboards, TV, radio, and more. By entrusting us with your marketing needs, you can focus on other crucial aspects of your business.
However, to maximize the benefits of our services, there are a couple of important actions you may be overlooking.
Request Reviews from Your Customers
Collecting reviews is not just important; it’s essential for the success of your business. Consider these eye-opening statistics:
- Over 90% of consumers read online reviews before making a purchase decision.
- 88% of consumers trust online reviews as much as personal recommendations.
- Businesses with a high number of positive reviews generate 31% more revenue on average.
- A one-star increase in a business’s average rating can lead to a 15-19% increase in revenue.
Now, here’s the good news: collecting reviews has never been easier. With a simple copy-and-paste of your Google review link, you can reach out to your satisfied customers and ask for their feedback. Imagine how effortless it would be to send a quick text message with the link, allowing your customers to leave a review with just a few taps on their mobile devices.
By leveraging the power of customer reviews, you can build a strong online reputation and establish trust with potential customers. Their reviews serve as powerful testimonials that attract new customers, boost your search rankings, and ultimately drive your business forward. So, don’t miss out on this opportunity to harness the impact of reviews and watch your business thrive.
Engage in Local Networking
Local networking often goes overlooked, your local community holds massive untapped potential. So take the initiative and visit coffee shops, bars, and any place where people gather and socialize. Participate in local events and get involved in community organizations. I’ve personally witnessed how this approach can have a tremendous impact. It may seem odd, but the strangers you meet often become your biggest supporters. They are the ones that will recommend you to their friends, and share and like your social media posts. Here’s the important bit though: give in return. Put in the effort to become their supporter as well, and simply put find meaningful ways to contribute, offer advice, and be a source of value in conversations. Operate on the principle of giving more than you take. Amazing outcomes can arise from such an approach.
Let’s explore this concept a little bit deeper: We collaborate with various businesses in the automotive industry, ranging from detailers to custom car builders. So we will use the auto industry as our example. You offer automotive services and aim to expand your client base. Whether you’re a car enthusiast or not, attending a classic European car show on a weekend dressed in a well-designed branded t-shirt is a strategic move. As you stroll through the show, admiring the classic Ferraris, Jaguars, and Aston Martins and engaging in small talk with their owners about their amazing cars (genuine compliments, no BS), your branded shirt serves as an invitation. If someone inquires about what you do, you can seize the opportunity. That person could become a customer. However, the choice of the particular car show is also a bit strategic. Now, these assumptions may not be 100% accurate, but the guy with three Ferraris and an Aston Martin at the show probably has someone taking care of his cars. Perhaps he’s satisfied with his current service provider, or maybe he’s open to exploring other options—you might be entering his life at the perfect time. By simply choosing the right event, and thinking about who you would like to work with you are able to be among those people. Think of it like this; If you want to catch a shark you can’t go fishing at the local pond, you have to go where the sharks are.
