Should I Share My Pricing On My Website in 2023?

In 2023, it seems that everyone wants to avoid disclosing pricing upfront. Businesses prefer potential customers to contact them for a quote or offer, aiming to engage them and present pricing during a conversation where a sale can be pushed. However, this approach has been increasingly ineffective lately. Why? Simply because this tactic is disliked by almost everyone. We’ve all encountered it numerous times, and are familiar with the routine so much so that we actively avoid it, even if it means settling for substandard service at times. Personally, I’ve lost count of how many times I’ve skipped multiple service providers who don’t list pricing, ultimately choosing one that does.

Realistically, if you have confidence in your service, why wouldn’t you openly share pricing? I’ve heard every reason, from concerns about the complexity of pricing structure to worries about competitors checking prices, and while these factors may hold some relevance, they pale in comparison to the bigger issue. Even if your pricing structure is complex, there’s still a base price point or an average example you can provide, even if you’re hesitant because you fear it may scare away potential customers. As for competitors price checking, there are countless ways they can obtain pricing information, so why potentially create a barrier that affects 100% of your potential business? If customers want to find out, they can simply have someone call in for a quote. Furthermore, we trust that your marketing efforts are strong enough and your reputation is solid enough to prevail even if your competition undercuts you.

In certain situations, you may not be able to provide exact pricing due to various factors. In such cases, it’s beneficial to offer a realistic starting price. For instance, if you’re a roofer, you could mention a price of “$171 per square for architectural shingles with a 15-year warranty.” Similarly, as a plumber, you could indicate a minimum service call fee of $125 for one hour. Tailor this approach to your specific industry, giving potential customers something that helps them make an informed decision to reach out to you. Sharing pricing upfront is not a negative aspect; in fact, it demonstrates confidence in the value of your service. Just like us, we don’t hide our pricing. It is clearly displayed on the main page of our site. For example, our essentials package is priced at $189 and includes a website and a range of features to achieve a #1 Google ranking. Our pro package, priced at $369, encompasses everything from the essentials package, along with additional content and social media graphics.

So in short, list your pricing if at all possible. Doing so will significantly enhance the conversion rate of your visitors into valuable paying customers.