Recent Posts
Striking a Balance: Avoiding Over-Optimization for Your Website
In the realm of search engine optimization (SEO), it's crucial to strike a balance between optimization and overdoing it. While SEO is undeniably beneficial, excessive optimization can have detrimental effects on your website's ranking. At FOCUS Digital Marketing, we...
What About Google Ads?
With over 20 years of experience in the marketing industry, we have witnessed significant transformations, and one platform that has undergone many changes—though not all necessarily positive—is Google Ads. Not to be confused with Google Business Profiles which we...
How Do Facebook Ads Work?
There are two distinct ways in which we, as individuals, contribute data. One is through submitted data, while the other is through behavior. We have software that can scrape the web and build databases based on submitted data, which is extremely valuable for email...
How To Get A Domain
What Exactly Is A Domain Address In simple terms, a domain address is a unique name or address that you type into a web browser to visit a website. It's like the online "home" for a website. A domain address typically consists of two parts: the domain name (e.g.,...
The Importance of a Versatile Logo: Creating a Professional Brand Identity
The Pitfalls of Gradient-Dependent Logos Many businesses make the mistake of relying on logos with complex gradients. While visually appealing on digital platforms, these logos become problematic for physical applications like screen printing shirts or vinyl decals....
Revitalize Your Business with Printables: A Grassroots Marketing Strategy That Works
In today's digital-centric world, it's easy to overlook the value of printables like business cards and flyers when it comes to promoting your business. However, these tangible marketing materials are making a comeback as part of a grassroots-style marketing strategy...
Enhancing Local SEO and Online Presence: The FOCUS Digital Marketing Difference
In today's competitive marketplace, having a strong online presence is more crucial than ever for businesses of all sizes. The digital landscape is constantly evolving, and businesses must adapt to stay ahead of the curve. FOCUS Digital Marketing is here to help,...
Leverage the Power of AI in Digital Marketing for Your Business Growth
In today's fast-paced digital landscape, staying ahead of the competition and keeping up with the latest trends are essential for businesses of all sizes. At FOCUS Digital Marketing, we understand the challenges you face and offer cutting-edge solutions to help you...
What Exactly Is The FOCUS Engine Ai?
This idea really started more than 20 years ago, with a story. I'll do my best to keep it brief. Back in 2001 my buddy and I had an idea for an automotive-related business, nothing related to websites or marketing at all. We spent $6,000 with a company to develop a...
Do Restaurants Need A Website?
Do Restaurants Need A Website? The short answer is: it depends. The only reason not to have one is if your place is so packed that you have customers lined out the door. If you have empty tables, then you need a website and some proper digital marketing. But that...